Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It forms connections with your potential buyers, people that are looking for ways to solve problems they already have.
Inbound Marketing was coined by the Hubspot duo Brian Halligan and it’s co-founder, Dharmesh Shah, but in reality the genius that makes up Inbound Marketing was used centuries ago by entrepenuers like Cyrus Hall McCormick, Richard W. Sears, and Alvah Roebuck.
Properly executed inbound marketing is 10x more effective for lead conversion than outbound (cold calling). According to mojomedialabs.com the average cost per lead drops 80% after five months of consistent inbound marketing, and Content Marketing costs 62% less than traditional marketing and triples the leads.