Campaign Management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered on a new product launch or upcoming event.
Campaigns usually involve multiple pushes across multiple media types so your campaign gets in front of as many potential buyers as possible. Campaign management plays a central role in customer relationships.
The campaign process consists of three central phases: planning, management, and analysis. First you have to define your goals, and tailor these goals to how you want your business to run. By defining clear and specific goals you will be able to create more effective and efficient campaigns that can capture and measure results.